A father and his 11-year-old transgender daughter have teamed up to create a swimsuit line for transgender children, according to Buzzfeed News.
The new line called “Rubies,” which gets its name from the pre-teen transgender entrepreneur Ruby Alexander, is advertised as “form fitting clothing for trans girls.”
Ruby’s father, Jamie Alexander, told Buzzfeed that Ruby’s transition started as early as three years old. Alexander attributed Ruby’s obsession with princesses, “sashaying” along the beach, and only wanting to wear tank tops to her desire to transition.
He explained that Ruby had a difficult time finding clothing after beginning the transition.
“I discovered there are a few places where you can buy bikinis and underwear geared toward trans people. Ruby has tried a few with varying levels of success,” Alexander told Buzzfeed.
This is why Ruby and Jamie created Rubie’s which features swimwear, underwear and graphic tees. Currently, the site has seven items available for sale.
“Each pair of Rubies bikini bottoms and underwear features a soft compression that provides worry-free comfort and helps keep everything in place,” the site says.
In a product demonstration video, Ruby says that the line was designed to “help trans girls and non-binary kids like me feel comfortable swimming and doing other activities that they love.”
“The outside [of the swimwear] is made of a shaping spandex, and in the inside, there are two layers of mesh that keep everything in place,” Ruby said. “No need for tucking or for large padding in the front.”
Ruby also reveals that each order comes with a “postcard of support” written by Ruby or other allies.
“I would like to imagine a world where kids can wear whatever they want, irrespective of their anatomy. I am certain in another generation this will be the case, at least in the progressive cities of North America. In the meantime, we can find ways to help our kids express themselves safely,” Alexander told Buzzfeed.